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Four Productivity Tips For Small Business Owners

If you're like many business owners, you have an ever-growing list of tasks you'd like to accomplish. You might often feel like you could grow your business exponentially faster -- if you only had more time. As someone who's owned several businesses, I can relate. I've learned that, while you can't literally stretch time, you can get more done. In some cases, it helps to add certain tools to your collection. Even more important, though, is the ability to shift your mindset and daily habits. Read more

Choosing the Best Font for Business Cards: 10 Tips & Examples

One of the smallest things that can be the most difficult to design is a business card. Due to its small size and a need to include a lot of information, choosing the best font for your business cards is important. It has to set the right tone for you (and your business) and maintain a high level of readability. Read more

Social Media for Business: A Marketer's Guide

Your small business needs to be on social media. If you aren’t, you’re missing out on cheap and effective marketing tools. With almost 70 percent of Americans on social media, your social media campaigns can reach a lot of people.

"Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels," said Abdul Muhammad, chief digital officer and partner at rbb Communications, said in a previous Business News Daily interview. "People are on social media all day, every day – brands must go where the people are."

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SEO Practices to Get Your Business Noticed, Gain Followers & Increase Engagement

Search Engine Optimization (SEO) evolves and changes constantly. What was once an extremely technical and data-driven field is changing into a social marketing bonanza! Now, rather than needing a full staff of IT experts, many SEO capabilities are at YOUR fingertips. Below we have compared what traditionally worked in the past with the new SEO trends. You might be surprised as to how on track you already are in this ever-evolving industry.  

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Why Branding is SO Important to Your Small Business

Every great brand tells a story with their branding. The idea is to tell your story in a way that leaves no doubt in your audience’s mind that you are the best fit for them. Your branding tells your audience who you are, what you do, why you do it, and how your product or service is going to change their life for the better.

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